It is NOT easy to be in the first position. It is not easy to optimize a site from an SEO point of view. This does not mean that there is no point in doing anything and that there are no ways to increase traffic without investing a lot of resources.
Easy-to-implement SEO techniques
There are a number of optimization techniques that are easy to implement and that can bring us significant traffic, especially in relation to the workload. In this article, this is exactly what I set out to do: to present some ways and techniques of Seo optimization that are easy to implement and that produce effects in 2020.
Choose a few important keywords and write fewer but larger articles By important keywords I mean keywords with high volume and high profitability for you. It helps you in every way if you have a blog. It helps you in all respects if you promote yourself through articles (see here more about content marketing ). But, assuming that the energy allocated to producing articles is identical, an efficient see technique is to write fewer and larger articles than smaller and more articles. Why? In over 95% of cases, Google will take from your site a single page that will “compete” with other sites (i.e. appear in Google). The stronger that page, the higher its chances of getting higher. The more content and SEO is optimized for that page, the more Google will consider a visitor’s chance to find what he wants and the more that page will score. It’s MUCH easier to score on a single page than to split it into multiple pages produced with the same effort.
Stronger your article is, the better your chances of winning
Think of it this way: You have a team and you want to win a marathon. In which case are you more likely? • Train a little 10 athletes • You train a lot of single athletes The same is true for Google. The better trained and stronger your article is, the better your chances of winning the “marathon” ranking. If you have 10 articles in the same word, google will take only one – which has the highest score – and with that you will enter into the “fight” with the others. This means that the other 9 articles did NOT have such a great benefit. So, from the point of view of seo optimization, is it not better to have one alone – yes GREAT – than many and small? There is only one real benefit to having more frequent articles – Email Marketing. But, even in this case, you do NOT need more than 4 large items per month. Update old articles.
DO NOT always write new ones SEO is a marathon, not a sprint.
Especially if you don’t have a lot of resources to buy a ton of links and promotion, you will NOT get to the top quickly. This means that you have to adjust your resources for a long-term, long-term effort. An important aspect that Google takes into account when calculating a page’s (authority’s) score is how often the content of that page has been updated. It makes sense if you stop to think. An article written this year about a topic is more likely to be relevant than an article written 3 years ago on the same topic. The “secret” is that it is much more efficient to update an old article than to write new and new articles for the same topics. See also point 1 above. Updating an old article: + You gain more authority as a result of the update + You actually have new content + You streamline the resources used – it’s much easier to update an article than to write a new one from scratch. Do not try to fool Google and update only a few letters. The refresh score of an article is directly correlated with% of modified text. If you change only 2 letters, Google will not consider the change.